The most exciting venture, business or cause can’t succeed or thrive if nobody hears about it. Advertising and media buys can be an incredibly expensive proposition and lack credibility, because everyone knows you paid for the advertisement. Wouldn’t you prefer to learn the secrets of getting free press and how to get local, national and international television and radio shows, newspapers and magazines to tell your story for you for free, and establish yourself as an expert in your field?
Alexander Blass and his ventures have been featured in several hundred of the world’s top media outlets on nearly every continent, ranging from the likes of the Wall Street Journal, New York Times, Associated Press, MSNBC, The Guardian, FOX and International Herald Tribune, all the way to the Ghana Observer, Botswana Television, and South African Broadcasting Corporation — and everything in between. In fact, the Associated Press ran a feature story on the latest company he founded on its very first day, seen by millions of people around the world, and became an international media sensation within its first 24 hours of operation… with a single phone call. Within in its first year alone, the company’s website received over 10 million hits and experienced meteoric growth, with an advertising budget of zero dollars. Within 6 months of the launch, Blass won several major awards, including the Daily Record’s Top Innovator of the Year Award, the Top 40 Under 40 Award, the Influential Marylanders Award, and the WebAward for Outstanding Achievement.
This Master Class is invaluable for launching or growing your operations and is a hands-on, detail-oriented guide on how to do it yourself. Alexander Blass will teach you specifically how he did it, and the secrets you need to know to leverage the incredible power of the media to tell your story as well.
In this Master Class, you will learn:
- How to master the secrets of dealing with the media, for which many public relations firms charge $10,000 monthly retainers and above (with no guarantee of any results!)
- How and where to get in touch with editors and journalists at major publications including their names and email addresses
- How to present your story or brand so that it is of high interest and exciting to the media once you do reach them
- How to nurture your brand and hone your message
- Discover crucial pitfalls when pitching to and dealing with the media and how to avoid them
- How to establish yourself as an expert in your field
- Learn how to ace your interview with specific strategies for telephone, email, in-person, radio, and television interviews
- How to build buzz and momentum to spawn an international media sensation for pennies on the dollar