Lauded as the inventor of “Facebook Meets Pocketbook” by the Baltimore Sun and the mastermind behind the “eBay of Giving” by the Mercury News, nobody knows how to harness the power of Social Media Marketing, Web 2.0 strategy, and online communities better than Alexander Blass, as he is one of the pioneers in the field. Social media is currently the latest craze and everyone seems to suddenly be a so-called expert. Everyone has heard the buzzwords as if they are some panacea, but few people really know how and when to use them effectively, and how to incorporate the latest social media tools into your larger business strategy. Alexander launched his first successful Internet company in the 1980s when he was a teenager, before the World Wide Web existed, and teaches you from an entrepreneur’s perspective. From Facebook to Twitter, YouTube to LinkedIn, Google to blogs, and many more.
In this Master Class you will learn:
- How to master new media marketing techniques and tools and bring extraordinary results to your web-based marketing strategy
- How to leverage these tools to build buzz and loyalty for your brand and message, as well as product and service launches, without needing a large advertising budget
- How to make more money by finding and appealing to certain demographics, while building strong online communities
- Discover where the real action is, and who is using what, and for what purpose
- Identify when to save time and avoid certain tools entirely that are useless or inappropriate for you
- Reveal what the future holds in this arena, and how to maximize it for your competitive advantage